
About Baron Capital Limited
We are a leading financial services company in Kenya, committed to providing innovative and accessible financial solutions that empower individuals and businesses to achieve their goals.
Our Story
Founded with a vision to democratize access to financial services in Kenya, Baron Capital Limited has grown from a small startup to a trusted financial partner for thousands of Kenyans.
Our journey began with a simple belief: everyone deserves access to fair, transparent, and affordable financial services. This belief continues to drive our mission today as we expand our services and reach more communities across Kenya.
Today, we are proud to be a licensed and regulated financial institution, offering a comprehensive range of loan products and financial services designed to meet the diverse needs of our clients.

Our Achievements
Numbers that reflect our commitment to excellence
Our Values
The principles that guide everything we do
Excellence
We strive for excellence in everything we do, delivering superior financial solutions.
Customer First
Our customers are at the heart of our business. We prioritize their needs and satisfaction.
Integrity
We conduct our business with the highest standards of integrity and transparency.
Innovation
We continuously innovate to provide cutting-edge financial solutions.
Our Leadership Team
Meet the experienced professionals leading Baron Capital Limited
John Kariuki
Chief Executive Officer
Over 15 years of experience in financial services and banking sector.
Mary Wanjiru
Head of Operations
Expert in operational excellence with a focus on customer satisfaction.
David Ochieng
Head of Credit
Specialist in credit risk management and loan structuring.